From Tumblr to TV: How our #Starbucks ‘Trenta’ graphic became an online hit | Editors | National Post

01/22/2011

From Tumblr to TV: How our #Starbucks ‘Trenta’ graphic became an online hit | Editors | National Post

This week, the National Post team created a graphic illustrating the size of the new Starbucks “Trenta” cup. In the matter of a day, the graphic went from a post on Tumblr to making an appearance on Anderson Cooper’s CNN show, 360. In our ongoing effort to explore and explain how news spreads, we break down how it happened:

Interesting story from the National Post - it shows the power of infographics and Tumblr - though behind it all, right at the beginning, was a journalist asking a question (or rather looking for a different angle).

22 Jan 2011 16:49:19

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