Journalists in the UK love to go on about how boring US newspapers are, compared to our own wonderful rags. Maybe they're right in most cases. But these days I find myself reading the NYT (mostly for its cultural coverage/commentary, not for its news) over anything in the UK.
Actually, I don't know why I'm saying these days. For the last eight years or so, I've been reading the NYT online, for media, tech, culture, the Sunday magazine, books and more. It does certain sorts of stories better thanthe qua lities over here (and a long time before them too). In fact, it's clear that most of the people working on the qualities over here read the NYT avidly and nick its ideas.
I know that bloggers are supposed to hate it and it's supposed to be this tedious, hidebound, doomed institution. But in all sorts of ways, even online, it's just more fun to read than some of the big name Brit papers.
Why am I rabbiting on like this? Mainly because one of my favourite regular issues of the NYT Sunday Mag came out last Sunday - the annual Year in Ideas special. Will dip into it over the next week or so, if it stays online. Expect to see the better ideas in here appearing in The Observer in a couple of weeks. At first scan, I like Rob Walker's quick take on the 'trend boom', that is, the trend for trends, sparked by sites like Trendwatching, which I used to read with a kind of elated horror a few years back.
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