Researching Shiny Media

Today, we're going to be developing ideas for a blog-zine. I asked you all last week to think of ideas. We'll go over those in class first and try to figure out which ones are likely to work.

We need to come up with two ideas that are going to work for a particular target market and be achievable for you. In other words, it wouldn't be wise to come up with an idea for a blog about gadgets that relies on you getting a steady stream of high tech toys to review... That obviously isn't going to happen. So we need  an idea that relies on material that isn't too hard to find.

The first step in honing our ideas might be to make the brief more specific. So let's imagine that we're trying to come up with a new blog for Shiny Media - we've already looked at several of their sites in past classes. So the first step is to research the company properly.

Look on their site and find out what kind of blogs they publish and what their approach to publishing online is in general. Find out how long they've been going, how they decide to set up a particular blog and how many contributors a blog needs.

See if you can find out which of their blogs are the most successful. Have they started blogs which they've stopped because they weren't reaching a target audience? Who writes their blogs? Can we get in touch with them? 

Post your notes on your class blogs.

Comments

[Ashley]

Hi Jim

Give me a shout on email. Maybe we can sort out a group blog from your students and launch it on the Shiny Media network

best

Ashley (CEO)